課程名稱 |
管理經濟學 Managerial Economics |
開課學期 |
106-1 |
授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
授課教師 |
楊茹惠 |
課號 |
GMBA7001 |
課程識別碼 |
749EM0110 |
班次 |
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學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期二A,B,C(18:25~21:05) |
上課地點 |
管一402 |
備註 |
本課程以英語授課。 限管理學院學生(含輔系、雙修生) 且 限碩士班以上 總人數上限:66人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1061GMBA7001_ME2017 |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
The course objective is to give insight into how markets function. Demand and supply driven by decisions of consumers and firms, govern the price and quantity sold in each economic transaction. Understanding how markets function is crucial for managers to achieve goals of maximizing profit and firm’s value. Students will learn fundamental economic theories, and how to apply those theories for better managerial decision making.
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課程目標 |
Beyond the level of individual decision making, a bigger picture of market structure will be studied, ranging from types of monopoly, oligopoly, to perfect competition. Market structure plays a significant role in determining industry competition level. Practical industry applications in relevant context and real business cases will be discussed. The objective here is to stimulate strategic thinking on possible economic competition and business situations a manager may encounter. |
課程要求 |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
指定閱讀 |
Case Study 1: Aluminum Industry (Demand and Supply)
Case Study 2: HSC vs NutraSweet (Game Theory)
Case Study 3 & 4: Keurig, Virgin Mobiles (Pricing) |
參考書目 |
Managerial Economics and Business Strategy, M. Baye, Seventh Edition, McGraw-Hill
Microeconomics, R. Pindyck and D. Rubinfeld, International Edition, Pearson
How to Fly a Horse: The Secret History of Creation, Invention, and Discovery, Kevin Ashton 2015 |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Participation |
10% |
Attendance Check on 10/17, 11/28, 1/9 case study lectures. For other lectures, attendance check from time to time |
2. |
Book Review |
10% |
Group |
3. |
Case Studies |
20% |
Group |
4. |
Presentation |
30% |
Individual |
5. |
Exam |
30% |
Individual |
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週次 |
日期 |
單元主題 |
第1週 |
9/12 |
Fundamentals of Managerial Economics |
第2週 |
9/19 |
Market Forces and Equilibrium |
第3週 |
9/26 |
Demand and Consumer Behavior |
第4週 |
10/03 |
Supply and Cost Structure / Book Review Ch 1 |
第5週 |
10/10 |
National Day Holiday (No Class) |
第6週 |
10/17 |
Case Study 1: Aluminum Industry (Demand and Supply) Professor Tang |
第7週 |
10/24 |
Nature of Industry and Competition / Book Review Ch 2 |
第8週 |
10/31 |
Market Structure I Monopoly and Perfect Competition / Book Review Ch 3 |
第9週 |
11/07 |
Market Structure II Oligopoly Models / Book Review Ch 4 |
第10週 |
11/14 |
Game Theory / Book Review Ch 5 |
第11週 |
11/21 |
Pricing Strategy / Book Review Ch 6 |
第12週 |
11/28 |
Case Study 2: HSC vs NutraSweet (Game Theory) Professor Tang |
第13週 |
12/05 |
Exam / Book Review Ch 7 |
第14週 |
12/12 |
Student Presentation I |
第15週 |
12/19 |
Student Presentation II |
第16週 |
12/26 |
Decision Making under Uncertainty / Book Review Ch 8 |
第17週 |
1/02 |
Government in the Marketplace / Book Review Ch 9 |
第18週 |
1/09 |
Case Study 3 & 4: Keurig, Virgin Mobiles (Pricing) Professor Tang |
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